In 1987, 7-time Winston Cup Champion, Dale Earnhardt, driver of the #3 Chevrolet, purchased the Newton, NC Chevrolet dealership and named it Dale Earnhardt Chevrolet. This logo emblem was placed on every new Chevrolet car or truck sold at the dealership. These Emblems were attached to Dale and Dale Jr.’s personal vehicles along with the cars of employees on the DEI race teams. Dale designed the emblem himself.
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